I live to cultivate change through daily growth and personal development for the purpose of unleashing your potential.
I help business owners, professionals, solopreneurs, and authors, just like you. Whether you are looking to grow yourself or grow your business, I can help. Not sure where to start? Let’s talk.
—Anita Russell, MEd, CPLC


Communicate & Connect

Cultivating change to unleash human potential

Connect & Collaborate

Serving women with a message to grow visibility worldwide

Collaborate & Engage

Activating change and reinforcing advocacy

SOAR Coaching Academy

As a John Maxwell Certified Coach above all, I treasure the client-coach relationship—building rapport based on deep communication and connection. I am dedicated to cultivating daily growth and personal development to unleash your human potential. I use appreciative coaching with a strengths-based approach to help you navigate your “becoming space”.

Connect & Collaborate

I am honored to serve as the Global Business Connector in Pittsburgh PA for Women Speakers Association. My mission is to build a central hub on connecting and collaborating for mutual benefit—turning obstacles into opportunities and potential into kinetic action. WSA is THE go-to place for innovative leaders, change-agents and women with a message.

Business & Community Engagement

I also serve as the Northeast Region Lead for the U.S. Coalition of Black Women Businesses. The coalition emerged out of a pursuit to inspire and support the community, and a desire for actions to speak louder than words. USCBWB exists to activate change, reinforce advocacy and facilitate support through seven key outcomes: empower, promote, connect, educate, support, guide, and influence.